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Стратегический маркетинг для собственников и топ-менеджеров. NEW!
О программе
Содержание
Преподаватели
Продолжительность обучения: 16 ак. ч.
Программа ориентирована на собственников и топ-менеджеров частных и государственных компаний. Особенно этот семинар будет полезен руководителям, заинтересованным в поиске новых возможностей для развития компании, новых рынков и расширении сбыта, а также формировании стратегических преимуществ компании.
Слушатели:
- Получат представление о том, чем международный стратегический маркетинг отличается от существующего на постсоветском пространстве.
- Получат стратегическую модель оценки рынков и поймут, как она работает.
- Научатся методам вариативности оценки рынков.
- На основе кейсов научатся находить выход из реальных бизнес-ситуаций: производить оценку рынка, учитывать основные факторы влияния, получат понимание, какие алгоритмы анализа необходимо применять в различных ситуациях.
По окончании обучения участникам выдается диплом БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ и справка об обучении государственного образца.
1. Общая оценка рынка
- Методики стратегической оценки рынка.
- Методология 5 сил Портера – неизвестные секреты методики.
- Моделирование рынка – основные методы моделирования.
- Драйверы рынка – что это такое и зачем нужно их понимать.
- Что еще нужно учитывать при оценке?
2. Оценка и выделение наиболее перспективных сегментов
- Как понять, какие сегменты рынка являются наиболее перспективными с точки зрения продуктов и клиентов?
- На что делать, а на что не делать ставку в продажах?
- Что делать с продуктами-заменителями и как понять, влияют они на ваш бизнес или нет?
- Стратегическая оценка потребителей.
3. Поиск потенциала повышения доходности компании
- Работа с поставщиками – на что обращать внимание и как понять, обращать ли на это внимание.
- Как понять потенциал повышения цен.
- Анализ и оптимизация дистрибуции.
- Есть ли у вас экспортный потенциал – как избежать ловушек «низкой цены»?
4. Общий анализ привлекательности проекта (рынка)
- Финансовые показатели.
- Система анализа показателей (финансовых и нефинансовых) проекта.
5. Решение кейсов:
- Кейс «Кодак». Из международной практики. Слушатели получат представление о том, как и каким образом принимаются решения о выводе нового продукта на рынок, что необходимо при этом учитывать и какой методикой пользоваться чтобы этот запуск был успешным.
- Кейс «Вкусовик». Из практики белорусского бизнеса. Кейс дает представление том, какие решения может принимать компания, находящаяся в сложном конкурентном и финансовом положении.
По окончании обучения участникам выдается диплом БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ и справка об обучении государственного образца.
Олег Чанов
Читать далееРуководитель школы маркетинга БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ, управляющий партнер консалтинговой компании «Enter Invest», CG2.
Заявка на обучение
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тел. +375 (17) 218-14-56 (57-59)
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ПОДПИСКА НА РАССЫЛКУ
Обзоры, аналитика, экспертные мнения, публикации;
Расписание обучающих программ и бизнес-событий
Расписание обучающих программ и бизнес-событий
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Видеоотчет о презентации программы Современный менеджер. Smart MBA. БИЗНЕС-ШКОЛА XXI ВЕК-КОНСАЛТ
Выпускники БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ делятся своим опытом и достижениями после обучения, рассуждают о необходимости получения специального бизнес-образования.
Презентацию проводит заместитель директора БИЗНЕС-ШКОЛЫ XXI ВЕК-КОНСАЛТ, директор программы Современный менеджер Smart MBA, Татьяна Чердынцева
Сколько времени тратит немецкий руководитель на взаимодействие с подчиненными? Что получают сотрудники за перевыполнение плана? Какие сложности возникают с сотрудниками в Германии? Какой опыт немецких коллег могут перенять белорусские руководители?
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